Marketing Analytics Manager

Short Description

Google is searching as a Global Marketing Analytics Manager, you will partner with internal teams to guide media, marketing, and analytics strategies. Responsible for end-to-end program management and delivery of key analytics and optimization initiatives while partnering with business leads across the organization.

Job Description

Responsibilities:
  • Use your knowledge of data analytics and predictive and statistical modeling techniques to develop solutions for client business and marketing challenges, while also uncovering opportunities.
  • Collaborate with Google's Marketing team to innovate and develop scalable solutions across industry challenges.
  • Advise partner teams on methodologies for marketing and media analytics, measurement and attribution. Seek out key decision makers, challenge the status quo and influence decisions.
  • Manage campaign-related research, while collaborating with Google's agency partners to deliver timely results.
  • Integrate with partner teams across the Cloud organization to deliver measurement implementation and analytical solutions.

Qualifications
  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques.

Preferred Qualifications:
  • Experience with spreadsheet software and presentation applications.
  • Experience closely with clients, advising on how to increase business performance.
  • Demonstrated analytical background and experience with marketing analytics, return on investment/financial modeling, media-mix models and statistical analysis.
  • Demonstrated problem-solver with critical thinking skills. Ability to analyze large datasets and boil them down to a few actionable insights.

Marketing Analytics Manager
Mid-Senior-level Technology Full-time Management Marketing Analyst
Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California.

It offers services designed for work and productivity (Google Docs, Sheets and Slides), email (Gmail/Inbox), scheduling and time management (Google Calendar), cloud storage (Google Drive), social networking (Google+), instant messaging and video chat (Google Allo/Duo), language translation (Google Translate), mapping and turn-by-turn navigation (Google Maps/Waze), video sharing (YouTube), notetaking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and in October 2016, it released multiple hardware products (including the Google Pixel smartphone, Home smart speaker, Wifi mesh wireless router, and Daydream View virtual reality headset). The new hardware chief, Rick Osterloh, stated: "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience". Google has also experimented with becoming an Internet carrier. In February 2010, it announced Google Fiber, a fiber-optic infrastructure that was installed in Kansas City; in April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google Station initiative to make public Wi-Fi around the world, with initial deployment in India.