Rajendra

I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing ...

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I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing

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How machine learning is set to shake up marketing

Nov 10, 2017 | 804 Views

Artificial intelligence and machine learning are expanding their reach into many areas of business, and marketing is no exception.

B2B marketing specialist Engagio has produced an infographic looking at how marketers can incorporate the latest technology into their own account based marketing strategies.

Among its key points are that machine learning will have a $15.3 billion total market value by 2019, and while only 27 percent of marketers currently use AI, 51 percent plan to use it in the future. In addition 30 percent say automation saves them time and 25 percent say it provides insights into big data.

More than half of customers (52 percent) will switch brands if they don't receive personalized communications. For business buyers the figure is even higher, with 65 percent saying they‚??ll switch if a vendor doesn't personalize communication.

You can see more of the findings in the full graphic below.



Source: Beta News
Rajendra

I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing ...

Full Bio 
Follow on

I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing

This asset class turned Rs 1 lakh into Rs 625 crore in 7 years; make a wild guess!
51 days ago

Artificial intelligence is not our friend: Hillary Clinton is worried about the future of technology
55 days ago

More than 1 lakh scholarship on offer by Google, Know how to apply
56 days ago

Humans have some learning to do in an A.I. led world
56 days ago

Human Pilot Beats Artificial Intelligence In NASA's Drone Race
57 days ago

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