satyamkapoor

I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First. ...

I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First.

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Jan 11, 2018 | 9285 Views

It is unlikely that your life has not been touched by Artificial Intelligence so far. It might look like a work for coders & scientists but today it is present everywhere. If you are using Amazon Echo, or perhaps Netflix, AI is used by you.
AI is umbrella term used for a number of different technologies like Neural Networks, Machine Learning, Voice recognition & others. All of them have one thing in common -they enable machines to learn how to respond to your needs. In the coming future we will have highly advanced AI that will be present in self-driving cars, smart home devices and also there will be computers that teach themselves.
Let's have a look at some of the ways you can use AI in your day-to-day life:
1. Search the Web

The biggest, best and almost the defining search engine of our age - Google - uses AI to try to hunt-down the most relevant results from the web's billions of pages. In the last few years, Googling has become more contextual, and voice-friendly, but a crucial new part of the search algorithm, called RankBrain, is what makes Google search consistent.

As opposed to those questions that pop-up in the search bar before you've finished typing, RankBrain is for finding answers to questions and search terms Google has not come across before. A machine learning tech that looks at the words in a search query and identifies others with a similar meaning, RankBrain attempts to guess what you mean.

2. Smart Home Assistants

What started in your phone has now gone into smart speakers like Echo, Google Now and HomePod, but virtual assistants remain the most obvious use of AI in the home. The four big players - Amazon's Alexa, Apple's Siri, Google's Assistant and Microsoft's Cortana - all use voice recognition and natural language processing for hands-free searching.

The Amazon Echo Look even adds a depth-sensing camera and a smart style assistant to tell you how good your outfit looks in the morning. Or not.

3. Discover & recommendation on Netflix

What do you want to watch next? Friends might tell you what they think you should be watching next on Netflix, but it's much easier when Netflix itself tells you what to watch. The AI in use by Netflix is all about creating 'taste communities', and it works like this; an algorithm records your viewing habits of a library of content that has already been tagged by actors, genres and themes. Your behaviour profile is pretty nuanced, detailing exactly what you watched, when you watched it, and in what order.

You're then placed next to others within the 104 million subscribers of Netflix that have similar preferences; that's your taste community. The algorithms watch and learn from everything everyone does within these communities, teasing-out recommendations it's increasingly sure you'll like. Classic machine learning.

4. Facebook√Ę??s inner workings

Facebook's two billion users upload 350 million photos each day. How does it classify it all so it can sell advertising on the back of all our data? Deep Learning, that's how. As well as using its DeepText algorithm to discover the intended meaning in status updates and comments (and even identify users showing signs of depression or suicidal thoughts), its DeepFace algorithm finds your face in other people's photos.

Much like Netflix identifies 'taste communities', Facebook also uses AI to groups its users together for the easier placement of adverts. It's not stopping there; Facebook AI Research (FAIR) now has three labs in Menlo Park, New York and Paris as is seeks to expand how it uses the latest AI techniques.

5. Uber's Dynamic Pricing

Ride-hailing is all the rage, but as all uber geeks know, it all depends on when and where you travel. The fare you pay depends on variables such as the estimated time and distance of the route, traffic congestion, and the supply of Uber drivers when you make the request. However, Uber is now using AI to help with figuring out pricing.

Its impressive AI price algorithm will take into consideration a number of variables and that will be reflected in the price of the fare.

6. Spam filtering on Instagram

You can remember a time when Instagram used to be full of spam. It's not anymore and that is because the platform began to use DeepText since October of 2016. It's an AI algorithm borrowed from the parent company Facebook. It is a deep learning based text understanding engine.

According to Facebook, this technology understands almost like humans the textual content of several thousands of posts per second and that too in over 20 languages. This was earlier being used to detect follower-hunters & identify spam messages. Now it is also being used to detect cyberbullying & offensive language.

Source: HOB