satyamkapoor

I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First. ...

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I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First.

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E-commerce players invest in Artificial Intelligence to fight the next war

By satyamkapoor |Email | Jan 14, 2018 | 6513 Views

If you consider an ideal world then Mayur Datar, chief data strategist for Flipkart, wants the app of his company to understand every need of their user even before they know it. Whether it is buying a pen or a refrigerator, Datar wants his app to be able to figure out everything starting from what the customer requires to how much loan he would be needing in order to complete the purchase.

This is exactly what Datar hopes to achieve in 2018.

Knowing very well that the fast maturing e-commerce segment in India is making a gradual shift from just discounting to a more dynamic and receptive shopping experience, Flipkart, and their biggest competitors Amazon and Paytm Mall, are all trying to bolster their back-end tech, making their artificial intelligence (AI) and machine learning (ML) platform stronger and future-ready.

According to industry experts, around $2.5 billion might be spent by the three players on AI and ML in 2018. Amazon India, with backing from its US counterpart, is already doing a lot in area of precision analytics, Machine Learning & AI. Flipkart which last year manage to raise some funding is acquiring companies in Silicon Valley as well as going ahead and working in collaboration with Microsoft, Tencent and Softbank to go head to head with Amazon with it's India specific ML & AI platform.

PayTM Mall, which has a major investment of Softbank in India, is relying on the giant Alibaba as well as a data science team based out of Canada to counter the two.

Source: HOB