Nand Kishor Contributor

Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc... ...

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Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc...

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Artificial Intelligence Can Improve Workflow For Agency Owners

Apr 26, 2017 | 6408 Views

There has been a lot of interest in artificial intelligence and predictive learning systems - and with good reason. The systems provide a fast, powerful method to handle data analysis, as well as handoff routine decisions to something that can research and collate information far quicker than a human. AI can perform tasks as basic as splitting data into two general piles or as complex as driving a car across the country without a human in the vehicle.

This kind of processing ability is a boon to industries that rely on huge amounts of data, such as marketing. Ad agencies work with constantly updating information that they need to track, such as staying up-to-date on news from influencers and media developments or analyzing website traffic results. So where can agency owners start in order to best use AI to improve their workflow? Eight Forbes Agency Council members offer their suggestions.

Clockwise from left:Jaymie Scott Cutaia, Antoinette Marie Johnson, Chris Cavanaugh, Dava Guthmiller, Daryl McCullough, Kristopher Jones, Daniel B. Laws, Jr., Dan LaCivita.

1. Provide Social Media Marketing Suggestions

AI is our next big marketing tool. Check out some emerging social management platforms like Meshfire, Hootsuite or oktopost. Top features: suggesting people to (un)follow; promoting targeted, existing conversations; suggesting messages; and automatically populating smart lists. Tie your social work into tools like HubSpot and Salesforce for smarter lead scoring and re-marketing. - Jaymie Scotto Cutaia, Jaymie Scotto & Associates

2. Automate Email

One AI hack that has improved my workflow is Boomerang, a Gmail plugin that allows you to send emails in advance. It helps you create a flow out of your inbox. For instance, I will schedule an email to go out the next day so that I see the response I need around 3 p.m. You can take buckets of time away from email. Suddenly you're not managing your life by your inbox - a beautiful thing.   - Antoinette Marie Johnson, At Media

3. Find Your Next Employee

Finding and vetting new hires is pretty time-consuming, especially when you have a large applicant pool. AI can automate a large chunk of the process by scouring the internet to find candidates whose online footprint matches certain hiring criteria. Once the pool is narrowed down, HR can allocate more resources to screening candidates in person who more closely fit the bill.   - Chris Cavanaugh, Freeman

4. Handle Routine Client Interactions

One AI format that's easy to adopt in the office is the chatbot, allowing messaging platforms get to know our process and helping to automate them. While client interactions shouldn't be replaced, internal operations can be streamlined to simplify daily tasks like data entry, information analysis and setting conference call dial-ins - meaning you can turn your attention to where it's needed.   - Dava Guthmiller, Noise 13

5. Reduce Data-Crunching Time

AI is a powerful tool for helping people ingest and interpret vast amounts of data quickly, so thereā??s less time crunching numbers, and more time analyzing the results to test hypotheses and find new solutions. Whether you are forecasting resources or quarterly financials, agencies can use AI to streamline workflows while improving planning.   - Dan LaCivita, Firstborn

6. Plan Campaigns

Agency owners can use artificial intelligence to perform segmentation, testing of campaigns and content generation. We could use the information from AI to simplify work to develop new segments while improving the forecasting, planning and execution of campaigns.   - Daniel B. Laws, Jr, DaBrian Marketing Group, LLC

7. Improve CRM Options

Data entry around customer relationship management is time-consuming and flawed (it's easy to make errors and information becomes outdated). However, artificial intelligence can transform your CRM into a self-updating, auto-correcting system that stays on top of your relationship management for you. This application of AI removes errors and maximizes workflow.   - Kristopher Jones, LSEO.com

8. Monitor Influencers And Media

PR agencies long have used media monitoring to keep a pulse on news outlets, influencers and their coverage. Today, however, automated, elevated dashboard tools offer easy set-up and full landscape analytics at a glance, with the ability to tailor and immediately zero in on key audiences and specific geographies across all relevant media or social media channels. The tools put real power in our hands.   - Daryl McCullough, Citizen Relations

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Source: Forbes