Is your company's technology up to speed or out of date? What's hot and what's not? What technologies are other businesses using that you should be considering?
That's the purpose of the Tech Check. Each week, we'll do a quick survey of a small businesses to see what technology they're using because we're all interested in keeping up with the Jones's, right? So how do you compare?
This week, we're doing a Tech Check with Jonathan Cherki, President of ContentSquare. Founded in 2012, ContentSquare is an experience optimization platform for online and mobile businesses designed to help increase conversions. It has 220 employees and is located in New York, London, and Paris, with other locations coming soon.
- Primary laptop: Dell, Apple
- Primary tablet: iPad
- Smartphone: all per employee request
- Primary company applications: MS
What is your biggest technology frustration?
My biggest technology frustration is when different technologies don't work the way I expect them to. As a millennial, I expect digital experiences to be intuitive. When they're not, I get frustrated, but it motivates me to understand exactly why and then how things can be fixed, improved, and optimized.
How has the technology in your business changed in the last 5 years?
Five years ago, Artificial Intelligence (AI) was something that people were talking about but not doing at the digital business level. We decided to invest in and develop an AI platform based on the belief that the only thing more powerful than knowledge is the power to predict knowledge. Now we can process huge amounts of data and billions of sessions of digital behavior-and provide smart data in the form of insights.
What has been your business technology mistake since you started your business?
I underestimated the power of constant communication and alignment between our offices. We realized the hard way that we had not put the technology in place to facilitate international communication. Now we use video conferencing, Slack, an internal blog, and more to make sure we're all part of the same family.
Where do you plan to spend your technology dollars in the next 12 months?
The best way to stay ahead of the technology curve is to invest in talent and build a playground where people can be creative, ambitious, and go beyond themselves. We have Hackathons where teams develop projects they think will be amazing. Two of the projects from our last Hackathon were mind-blowing and are now part of our core product. Therefore, my plan for the next 12 months will be to find more ways to empower people with the right tools to succeed.
What application is most valuable for your business and why?
It is key for us to really understand the value and the ROI of every task, activity, and content we do. My team is ROI obsessed, and using our own technology helps us not only to improve our product and understand our customers better but also to see the value of every digital investment we make.
What are you doing to protect your data?
We are compliant with international laws, global data security, and regulatory requirements. We only use first-party cookies on the client domain, exclude all third-party cookies, and offer opt-out links for users to decide if they want to share their data. We do not store IP addresses and only use IP to compute geolocation. Other IP data is anonymized and not collected. In addition to compliance with all existing data privacy regulations, we obstruct PII collection both by blocking and tagging sensitive data.
What's the 1 biggest thing you've learned about technology since you started?
The most important factor is the people and their readiness to embrace change. People need to be ready to accept, learn and most importantly, adopt the technology. Timing is the key factor for technology adoption.