I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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How Chatbots help businesses?

By shiwaneeg |Email | Feb 26, 2018 | 10557 Views

An impressed and satisfied customer means growth of business Today's customers are different from half a decade ago. Customers are more socially aware and understand the need of feeling important.

Customers care more about the service they receive and the services they receive than the product itself. Now, suppose you buy a gadget from a company you have heard about, the product arrives and you are confused about how it works. You try to contact the company, but you never get a reply. And, you are not answered after a month also. This experience with the company will make you detest it to that point where you will never recommend it to anyone. These type of problem is basically solved by Chatbots.
Chatbots are smart artificially intelligent bots that understand and comprehend natural human language and are fully capable of replying with similar natural undertone. With the use of machine learning expertise, chatbots are adept at handling almost every possible scenario where a customer might need support.
A customer is interested in a faster reply than an accurate one. The feeling of importance is utmost for every customer. The one thing customers hate is not being acknowledged and not even getting a no-reply email from the company. Chatbots help in engaging with customers in a short period of time. 

Companies need to use natural language processing (NLP) to identify the customer's queries & request and reply them in a similar and suitable manner. Thus, this strikes a natural sounding conversation for customer, which makes them wait less than a second before they are acknowledged. With machine learning techniques bots are taught to respond appropriately to almost every scenario.

Chatbots help in creating necessary engagement with the customers. Bots even initiates a conversation to update customers about new offers and products. Bots are designed to fulfill every query of customer. The customer asks about product information, coupon codes, or just about anything concerning the product and get interesting offers that will stimulate them to click through checkout page. This level of engagement can easily be achieved by a Chatbot.

Chatbot is a cost-saving tool. Instead of having a team of many employees dealing with various customers' issues, the company can have only one Virtual Chatbot, which is never tired and answers all questions with the same ease and a lot faster. One Chatbot can cater to hundreds of messages easily. Investing in making better chatbots is a must-have for growth of businesses.

A Chatbot is a self-help tool that runs 24/7 and can answer questions for customers even at odd hours which will create goodwill between your customers and you. It is important to understand how essential a company's goodwill and reputation in the market affects its customer base and sales, and works with the latest artificial intelligence techniques, from NLP to machine learning to build a bot that suits the companies' activities the best, with massive scalability and built-in security. 

Source: HOB