Strategy Analytics on Artificial Intelligence: Privacy Concerns and Limited & Unknown Use Cases Pose Greatest Threats to Early Success

Apr 27, 2017 | 1023 Views

BOSTON, April 26, 2017 /PRNewswire/ -- Innovations in the areas of artificial intelligence (AI), machine learning and deep learning are beginning to dominate the technology landscape. These concepts are set to revolutionize the connected world, but the actual user experience and concerns about privacy and security are obstacles that can prevent AI from reaching its potential. A new study from the User Experience Strategies (UXS) service at Strategy Analytics, "UXS Technology Planning Report: Artificial Intelligence", investigating the needs, behaviors and expectations of future AI consumers, has found that while the main motivation for AI is to make life more efficient with minimal effort, the number of compelling use cases for this technology is still somewhat lacking.

Home assistants are in their infancy. Due to the rush to market for some solutions, limited use cases are hindering the overall usability of AI. Furthermore, many consumers do not fully understand the scope of their existing digital assistant's capabilities and so do not feel that they are "intelligent" because they do not realize the tasks that can be completed for them. User awareness is key to the success of AI: education / awareness needs to be continual, functions need to be made clearer and updates need to be communicated regularly. AI assistants also need to be able to learn passively from a user's behaviors and provide recommendations based on these actions. This increases the compelling nature of AI, promoting greater usage as well as the potential for more AI integration and recommendation.

Christopher Dodge, Associate Director and report author commented, "Artificial Intelligence looks to enrich consumer lives by predicting user behavior, enhancing real world experiences, and performing specific tasks. Providing an upfront understanding of AI capabilities generates greater usage and makes the experience more useful, usable, and compelling."

Chris Schreiner, Director of Syndicated Research, UXIP added, "However, permissions need to be granted by the user to offset concerns about privacy and reduce the feeling of the device being too intrusive. This means identifying the threshold for how much is 'too much' in terms of proactive engagement and recommendations. There is an immediate need for settings on frequency, type of action, & data collected."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

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Source: PRNewswire