shiwaneeg

I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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AI: Building better customer relationships

Mar 13, 2018 | 4371 Views

With the development of artificial intelligence, machines are able to perform intellectual tasks which had made lives much easier. The increasingly smarter machines have improved the efficacy and efficiency of work in business. 

Using robots and chatbots helps a company to maximize their performance and help individuals to share their workload. Businesses from manufacturing to martech have started integrating AI within their workflows. 

AI has made tasks much easier. Businesses have embraced AI, also for building customer relationships. AI brings adaptive marketing down to an individual level. Predictive analytics alone can identify which stage of the lifecycle a customer is in; however, AI technology can take direct action based on those predictions. AI removes the static framework of a customer's lifecycle, and instead uses their actions and data to adapt to each singular journey.

Using AI can make sales teams optimally effective when it comes to identifying and targeting the customers most likely to buy. Artificial intelligence technology also enables image recognition to power social media with tools like visual listening, which gives brands a full view into how they are being portrayed through images and videos shared daily across all digital channels. Brands can not only now analyze every mention, but they can literally see what types of experiences their customers are having with their brand.

Customers are drawn towards experiences and it is these experiences that make them loyal to the organizations. Hence, it becomes crucial for the organizations to understand what creates unique & positive experiences and how to create such ones for customers. AI is used extensively to offer real - time, hyper- personalized recommendations to customers.

AI can monitor, analyze and deduce customer behavior and sentiments across various social media channels. So, while AI helps build deep customer profile on one hand, it matches it to their social experiences regarding the product on the other hand. With such powerful insight on their fingertips, organizations can aim for improving customer experiences or making them richer.

We have technology on our side to not only improve customer experiences but to also give brands with the opportunity to provide a truly differentiated customer experience. If a brand is willing to move away from using technology to improvise its customer experiences, then it will ultimately to lose in the end. Technology is part of our world, and it will keep on improving. Technology can only makes sense that we use it to maximize the advantages.

Source: HOB