There's a time and place for doing something by hand. Often times, the highest quality work is the work that requires human involvement. But in a day and age where efficiency heavily influences profitability, many businesses are turning to automation tools. In today's landscape, there are a few types of business automation tools that are more widely used than others. In most cases, these tools are implemented to assist with tasks that require the bulk of employee's time and energy.
Digital marketing is necessary, yet time-consuming. Handled manually, it's almost impossible to give it the attention it deserves. Thankfully, business automation solutions step in and level the playing field for small companies that are going up against larger businesses with greater sources.
"Using marketing automation software, one employee can compete with a 50 person marketing and sales department," By setting up lead nurturing and marketing campaigns that are automatically triggered based on certain criteria and that's just the start. There are automation tools to help with social listening, A/B testing, scheduling content, nurturing leads, and dozens of tasks in between.
Customer Service Automation
Customer service is often seen as a necessary evil. It's something businesses must invest in, yet nobody wants to deal with. Once again, automation comes to the rescue. One of the biggest benefits of using customer service automation tools is that companies are able to take pre-emptive action and deal with minor issues before they become major problems. There are also tools that help answer customer questions, route customer contacts to the appropriate party, and provide self-service.
Accounting is something else that takes up a lot of time, but doesn't necessarily do a lot to directly grow revenue. The good news is that business automation tools have essentially eliminated many of the redundancies that come with manual data input. However, there's still much progress to be made especially in the area of machine learning.
"Machine learning is a form of artificial intelligence that is built to recognize patterns and accurately predict an outcome." Currently, very little machine learning is being applied to accounting software, but that will change quickly over the coming years. There are also major expectations for predictive analytics, which could help businesses identify errors or opportunities that would have otherwise gone undetected.
Let Automation Improve Efficiency
Every business automation tool has different applications and benefits, but they're all intended to improve efficiency and drive profitability. For businesses that are scaling up, aligning with the right tools can prove to be critically important.