Jyoti Nigania

Hi,i am writing blogs for our platform House of Bots on Artificial Intelligence, Machine Learning, Chatbots, Automation etc after completing my MBA degree. ...

Full Bio 

Hi,i am writing blogs for our platform House of Bots on Artificial Intelligence, Machine Learning, Chatbots, Automation etc after completing my MBA degree.

Machine Learning Is The Top Tech Topic In Recent Era
4 days ago

Another Open Source Framework Of Facebook Pythia is Used For Image And Language Modelling!
22 days ago

UiPath Bet On RPA Technology To Automate Business Tasks
38 days ago

Hike The Messaging Platform Knock Down AI And Machine Learning With The Creation Of Innovation
39 days ago

Get Deep Into Artificial Intelligence Technology With These Books
44 days ago

These Computer Science Certifications Really Pay Good To You
116787 views

List Of Top 5 Programming Skills Which Makes The Programmer Different From Others?
114207 views

Which Programming Language Should We Use On A Regular Basis?
105624 views

Cloud Engineers Are In Demand And What Programming Language They Should Learn?
85353 views

Python Opens The Door For Computer Programming
64908 views

Social Media Analytics

Social Media and Big Data Analytics: A Winning Combination

By Jyoti Nigania |Email | Apr 16, 2018 | 7410 Views

Social media analytics applications gather data from social media websites and analyze it further using analytics tools to carry out business decisions. For the marketing professionals, analytics tools are the life sustaining organs as they seem to be one of the simplest ways for them to spot and keep in pace with what is happening in the digital world. 

Data analytics is in the early stages of maturity, however it helps enterprises make the data gathered work to their advantage by instilling the right company mindset, creating the right strategy, and employing the right technology.

Social media analytics applications provide businesses the minute details of the customers, their preferences, the current trends, and more. Knowing all these details of how to effectively measure the business value of social initiatives, organizations can gain critical insights that help them to enhance and promote service levels, thereby witnessing an increase in bottom line.

There are a number of social media analytics applications for predicting data found in tweets and Facebook posts. While some of these tools come from niche players, more legacy enterprise analytics software vendors provide packages devoted completely for measuring the social media intelligence. By tracking data, organizations can gauge interest pre-launch and use those insights to measure marketing tactics and concentrate more or reallocate their spend for advertisements, and also to boost product performance. The collected data facilitates businesses to understand about the behavioral and buying patterns of the customers in detail, but big data goes even beyond. Simply put, analytics enables marketers with apt information needed for accurate decision making and charting out an effective approach.

Source: HOB
Previous Story Next Story