Jyoti Nigania

Hi,i am writing blogs for our platform House of Bots on Artificial Intelligence, Machine Learning, Chatbots, Automation etc after completing my MBA degree. ...

Hi,i am writing blogs for our platform House of Bots on Artificial Intelligence, Machine Learning, Chatbots, Automation etc after completing my MBA degree.

Implementing Predictive Analytics when Data is in Large Quantity
yesterday

Why Data Skills Would Be Important For Employees in Coming Years?
yesterday

What Programming Languages Are Mostly Preferred For Blockchain Coding?
2 days ago

Online Courses, Reading Books & Watching Videos Are the Best Path to Start With Machine Learning
2 days ago

Must Aware With The Term Natural Language Processing And Its Importance!
2 days ago

10 Plus Videos to Learn Artificial Intelligence, Machine Learning & Data Science For Beginners: Must Watch!
40356 views

Know the Dual Roles of A Data Scientists?
29154 views

Scope of AI and Machine learning in India
28833 views

6 Most Popular Data Science Books That Every Data Scientist Should Read in 2018
28275 views

If You are Data Scientist or Artificial Intelligence Engineer, these Machine Learning Free E-Books Must Read
23172 views

Social Media Analytics

Social Media and Big Data Analytics: A Winning Combination

Apr 16, 2018 | 4515 Views

Social media analytics applications gather data from social media websites and analyze it further using analytics tools to carry out business decisions. For the marketing professionals, analytics tools are the life sustaining organs as they seem to be one of the simplest ways for them to spot and keep in pace with what is happening in the digital world. 

Data analytics is in the early stages of maturity, however it helps enterprises make the data gathered work to their advantage by instilling the right company mindset, creating the right strategy, and employing the right technology.

Social media analytics applications provide businesses the minute details of the customers, their preferences, the current trends, and more. Knowing all these details of how to effectively measure the business value of social initiatives, organizations can gain critical insights that help them to enhance and promote service levels, thereby witnessing an increase in bottom line.

There are a number of social media analytics applications for predicting data found in tweets and Facebook posts. While some of these tools come from niche players, more legacy enterprise analytics software vendors provide packages devoted completely for measuring the social media intelligence. By tracking data, organizations can gauge interest pre-launch and use those insights to measure marketing tactics and concentrate more or reallocate their spend for advertisements, and also to boost product performance. The collected data facilitates businesses to understand about the behavioral and buying patterns of the customers in detail, but big data goes even beyond. Simply put, analytics enables marketers with apt information needed for accurate decision making and charting out an effective approach.

Source: HOB
Previous Story Next Story