I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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Machine Learning & AI: Transforming Your Business

By shiwaneeg |Email | Apr 18, 2018 | 11286 Views

Artificial intelligence (AI) technology has become increasingly prominent in the workplace right from chatbots to smart office gadgets. Businesses have started observing that their larger competitors have started taking greater advantage of AI and machine learning. And, that they have should now embrace it to work smartly. Businesses can start with small leaps to transform their operations with AI. 

  • Using existing platforms:

Building own AI for businesses are proven to be complex and expensive. There is no doubt that it will help in operations. But, there are large companies like Google (Tensorflow) and Facebook (Fasttext) who have open-sourced their own AI efforts, making it possible to build an advanced AI into one's own applications for minimum cost.

  • Going Gradually by starting with Productivity & Client Experience 

Businesses cannot achieve AI-enablement overnight. So, you can start small by integrating first-party apps that facilitate workforce productivity and predictive client experiences. Cloud systems, open-sourced AI and flexible workforce models make cost-effective AI development and infrastructure.

  • Improving operations with the motive of High (ROI) Potential 

Businesses should start with improving their operations keep in mind the goal of demonstrating positive return on investment (ROI). And, thus this can help in measuring against meaningful baselines in the organization's AI experiment. 

  • Offering Personalized Content for Customers 

We know AI is emerging and everyone wants to do something, but most businesses don't know where to start from. Businesses should use AI to create personalized follow-up content for subscribers and customers based on their engagement with the business, along with interactions they have with initial email campaigns or website content like blog posts. This is proved to be cost-effective for business. 

  • Using AI to measure Analytics 

Artificial intelligence is far broader than what people typically think of when they hear about it. Analytics engines are a gateway to true business AI. If a business is willing to get into AI without investing heavily in machine learning, analytics software is the tool to help in obtaining business intelligence at a moderate price. 

  • Implementing Chatbots 

A good place to receive immediate value and ROI from AI is through chatbots. Chatbots are famous because they interact with customers, answer basic questions and route inquiries appropriately. This enables companies to hire limited staffs and provide better customer service by providing 24/7 call center support efficiently while also minimizing operational & organizational cost.  

Source: HOB