How Intelligent Automation Help Business to Grow

By Jyoti Nigania | Apr 24, 2018 | 3678 Views

In the professional sphere, it's important to let go of the tools and traditions that no longer suit you. Every business leader knows that in order to stay relevant and profitable in their particular industry, it's important for their companies to adapt to changing practices, technologies and business models.

With the incredible advancements in Artificial Intelligence (AI) that developers have created in recent years, companies are constantly on the hunt for the latest, cutting-edge software that will help them maintain their role as a leader in their industry. Alternately, it could help a budding company reach the heights of its competitors by getting ahead of the curve with intelligent automation platforms that solve problems of all magnitudes at a low cost and in a short period of time.

Here are several ways Intelligent Automation can help your business grow with tools capable of boosting ROI and increasing the scale of a company's operations:

More Productivity, Less Errors: Intelligent Automation can increase productivity at a workplace by automating dull, repetitive tasks and leaving the cerebral work for human workers. Retailers benefit greatly from this technology as their employees will no longer have to spend the bulk of their time checking orders and calibrating data once robotic process automation (RPA) tools are implemented. Having these technologies in play ensure that workers stick to creative tasks, creating an atmosphere of competition within the workplace, and ultimately increasing productivity.


The right software can also eliminate human errors stemming from spending hours repeating the same task over and over, building fatigue and reducing the accuracy of their work output. A seemingly miniscule mistake can make or break a company, creating a nightmare for a company's software engineers and accounting services. Meanwhile, intelligent automation can streamline operations by immediately processing and analyzing orders and processes in a highly-accurate manner, reducing the workload for quality control employees. Work Fusion offers a smart RPA system that helps companies achieve their goals, consisting of bots that perform repetitive tasks.

Optimization of Marketing Tools: Knowing when and where to push a particular product or service is a key element of a successful business. There are plenty of ways to market a company's offerings, including email campaigns, online ads, website design and networking. Intelligent automation can help find the ideal marketing solution for a company in need of a push by analyzing large volumes of data and optimizing its marketing campaign. The technology can do so by looking at the success rates of a certain industry on a particular type of product and choose accordingly.




For example, AI can help you transform a website in a way that will appeal to consumers, delivering the right content in the right way, pushing information to customers based on the digital footprint they've left. AI can even automate the creation of content in highly-engaging prose that will draw interest from consumers. Plus, you can always intervene and alter the content in any way you see fit.

Focusing on Areas of Improvement: In order to boost the ROI with intelligent automation, it's essential for companies to determine that what are the weaknesses or most time-consuming segments. AI developers can fix key areas that need improvement by examining your capabilities and undertaking gap analysis. In some cases, existing systems and processes will have to be altered or stripped down in order to incorporate AI. It may take a while to integrate old databases with new AI systems, but once you do, your productivity and ROI will increase exponentially.

Conclusion: Implementing cutting-edge technologies into your business may cause some upheaval at first in the transference of your old data into new ones, but it's a chance worth taking. By reducing your human workload exponentially, improving your marketing skills and expanding weaker areas in your business plan, intelligent automation will provide you with a series of solutions that will increase your bottom line and keep your workers focused on high-value work

Source: HOB