We live in a highly digitally transformed world today. The growth of digital marketing is increasing at a very fast pace. So, Industries need professional digital marketing experts to enhance their marketing strategies. And, particularly, Digital Marketing skills are technology-based. This year, five of the digital marketing skills are high in demand.
Here are 5 key skills required to master in digital marketing:
1. Content marketing
Content is the most powerful tool for marketers today, especially in digital marketing. Search Engine Optimization (SEO) is as important as it has ever been, with companies always searching for ways to lead ahead of their competitors. When you appear at the top of Google searches, it brings some sort of prestige and credibility, while also gaining competitive advantage.
The informative, relevant and high-quality content are the best ones if one want to be the best amongst all in consumers' search results.
When companies adopt a content marketing strategy, it is essential for marketers to possess the right content marketing skills. For content to resonate, marketers need to create engaging and high-quality content. One of the most effective ways to measure the success of content is through proper customer feedback. Digital marketers can determine the level of relevancy, uniqueness and alignment that different pieces of content are offering, while pairing up with other data sources that can be used to track viewer's website experiences.
By tracking users' engagement with content, you can measure the health and effectiveness of a content marketing strategy. This is crucial for digital marketers to sustain and grow their audiences, and in turn, be successful in what they do.
2. Social Media Marketing
Social media has been our best friend, at our everyday lives and routines. An average person spends just under two hours on social media platforms every day. And, that is basically 5 and a half months during a person's lifetime. That is why, social media is an imperative part of marketing. Social media provides a massive opportunity for digital marketers to express their message to their viewers.
Generating and publishing high-quality content is crucial. And, successful digital marketers apply the same rules when it comes to posting content on social media. If you post content that doesn't provide significant value to your audience, then your audience won't listen. Your efforts go all in vain.
3. Data-Driven marketing
With the emergence of the digital era, data-driven marketing is also gaining maximum significance. Digital marketers are not only relying on data to measure ROI, creating more appealing content and personalize the experience, but also to improve their conversion rates.
The data-driven marketing, is quite promising with the unexpected rise of marketing technologies. This has brought about massive amount of data into existence. Unfortunately, many organizations don't yet have the resources, skills or processes to act on this wealth of data.
What separates modern, successful digital marketers from the rest of the pack is the ability to effectively leverage data to create personal, relevant and engaging customer experiences. And in order to do so, you must make data your friend, and not be afraid to collect and emphasize deeply into your customer data as much data as you can.
4. Mobile marketing
Digital Marketers need to know their mobile users inside and out to truly understand how to cater to them. Desktop or Mobile devices, any device, every way a customer interacts with your brand brings an amazing customer experiences and contexts. Successful Digital Marketers consider how customers experience their brand from different angles, and the potential pain touch points and opportunities of each.
5. Customer Experience (CX) marketing
Customer experience is the new marketing. Customer experience and innovation are not only unique selling points, but essential qualities for gaining a competitive advantage.
The effectiveness of shopping cart, the assistance of support agents, the word-of-mouth about your brand - each of these play a great role whilst building up customer experience. Every customer interaction should be seen as a reflection of your brand. Successful Digital Marketers assure that their brand is reflected in a good books at all times by their customers.
To truly understand the customer experience and how to optimize it, Digital Marketers must leverage the voice of their customers if they want to succeed in their mission.
Every digital skill is anchored in the customer experience. Only by meeting the intent, needs, wants & requirements of your customers, you are able to succeed in this digital driven world today. Digital Marketers need to continuously work to adapt & enhance their skill set.