Digital revolution is improving customer experience in different ways. With the increasing people' concern towards health, technologies have opened ample opportunities to improve customer experience in health care industry.
Increasing user base on digital technology has changed the expectations of patients from healthcare companies and companies are using mobile apps, telemedicine, online therapy, virtual assistance and other technology to enhance patient engagement and improve their overall experience.
Using digital technology enable doctors to personalize their services to high end valued patient, engage more with patients without being physically present and deliver delight services. These technologies are changing the face of health care sector and improving the efficiency of practitioners to meet patient's expectation.
5 technologies that can improve Patient's Experience
Engagement through mobiles phones becoming more popular and easy these days. Now, patients are connecting their doctors through WhatsApp and email and they are sending reports or videos describing about their problems or diseases symptoms. In similar manner doctors are checking patient's health and providing assistance in terms of telemedicine, online therapy. This is reducing the time for service delivery and distance barrier as well. It solves the appointment issues in busy schedule of doctors.
India has high potential to adopt this technology as increasing number of patients, less number of doctors available in rural areas, increasing user base on internet and mobile. It can resolve many issues of Indian health care industry.
Today's many virtual assistants are developed to provide care to patients in the absence of doctors. These assistant work as reminder for taking medicines on time, providing online therapy, respond to patients queries 24/7 in text or voice and collect real time data related to patients. Many companies have developed AI-enabled virtual assistance and adopting it as their core technology to provide seamless experience and to enhance patients' engagement.
Data analytics can be implemented in healthcare industry with wide scope in areas like service delivery system, patients record, health prediction, patients' analysis etc. as health care industry kept proper record of patients and their health conditions, using bis data analytics can give competitive advantage in using those data for future reference. Cloud computing and big data can provide access to important data of various medical cases to different doctors. Health care analytics has huge implications in the industry to improve practitioners' efficiency in dealing with patients and deliver delightful service to patients.
- In-home Healthcare services
Today's many wearable devices are developed to provide in-home medical services to patients. For example, Smart watch through which doctor can measure health condition throughout day and night, Tele-monitoring devices that can capture vital sign and symptoms of home patients and provide early warning signals for emergency help and bed sensor that capture sleep patterns pulse, respiration and can be utilized by doctors to measure the health conditions of patients, self-monitoring head hands, inhalers with GPS tracker to track asthma attacks. These technologies help to provide pre-emptive care and reduce the reactive approach to serve the patient.
Many technologies in hospitals like robotic nurse, digital check in, digital bulletin board, Tablet based HER access improves patients experience in hospital and reduce the pain and time for service delivery.
These technologies are providing innovative ways to communicate with patients, improve care to patients, reduce time and distance for service delivery, means to reduce cost and improve quality of health care. It makes easy procedure and medical claims in hospitals, easy access to scheduling and test results and improvements in managing chronic diseases.