The convenience of mobility will mainly depend on the performance of the companies together and how the shared data is managed within the ecosystem of mobility. For more than 10 years, mobility as a driver has existed and created new challenges for OEMs which has increased the competitiveness from the players which are nontraditional. New ideas which are service oriented are produced, that are schemes of car sharing, ride-hailing services partnership, and collaboration with urban planners.
The main focus is on the number of cars other than these changes. The main summit of 2018 innovation is the mobility quotient which was the autonomous cars, services offered should be smarter and working efficiently with the urban planners through which the mobility expectations are managed. Mobility is mainly about the convenience and empowerment which is not owned but used as a commodity. The performance the companies, how well does it manage the data makes the mobility convenient.
The difference in mobility in the future is the data and the capability to manage and share the data. And incredible insights will be provided by the management of data. The capability is the most appropriate challenge to overcome and the OEMs position will be challenged and influenced in an industry which will be called as the mobility industry. For the relevancy, OEM should have the knowledge about sharing and participating more actively than deferring to its responsibility for the new challenges. The main impact of OEM is the loss of data. Having no ownership is like having no data and there is no management for the relationship of the customer in the lifespan of the ownership. The relationships are shorter for the OEM car sharing services which make higher challenges for maintaining loyalty. The priority should be consolidating data and easier management is provided.
The future mobile and digital landscape
The managing experiences are caused due to the transformation of mobile and digital. Digital devices have changed the possibility to isolate the experiences of the brand be it a mobile phone or a home electronic it becomes smarter. Customers have many new experiences across the channels and many services. OEM must transform the way of producing the content and managed which can be able to communicate in an environment for the orchestration of the devices which are intelligent. The content is managed in a more agile and dynamic manner.
There is a change in the mobile and digital together with the choice of the customer and redefining how the jobs are being solved by the customers to fulfill their needs. These days customers do not only depend on the brands anymore and experience the ecosystem by themselves. Ecosystems are different for the customers which are individual and the journey of ecosystem cant be managed which is not possible. OEM needs more data and should use technologies like machine learning and artificial intelligence for analyzing and adjusting the changes in the ecosystems of the customer.