Rajendra

I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing ...

Full Bio 
Follow on

I write columns on news related to bots, specially in the categories of Artificial Intelligence, bot startup, bot funding.I am also interested in recent developments in the fields of data science, machine learning and natural language processing

This asset class turned Rs 1 lakh into Rs 625 crore in 7 years; make a wild guess!
1194 days ago

Artificial intelligence is not our friend: Hillary Clinton is worried about the future of technology
1198 days ago

More than 1 lakh scholarship on offer by Google, Know how to apply
1199 days ago

Humans have some learning to do in an A.I. led world
1199 days ago

Human Pilot Beats Artificial Intelligence In NASA's Drone Race
1200 days ago

Google AI can create better machine-learning code than the researchers who made it
79056 views

More than 1 lakh scholarship on offer by Google, Know how to apply
67473 views

Rise of the sex robots: Life-like doll goes on sale for 15,000 pound
53418 views

13-year-old Indian AI developer vows to train 100,000 coders
48744 views

What is Deep Learning and Neural Network
45819 views

Turning advances in VR and AR into business innovation (VB Live)

By Rajendra |Email | Jun 29, 2017 | 7122 Views

A recent Worldpay survey of over 16,000 consumers across the world revealed that while only only 24 percent of them have managed to get their hands on VR technology, 37 percent of them also believe that its coming into the mainstream, and will become entwined with our daily lives.

The exciting news for businesses: 65 percent of those consumers believe the technology could change the way they shop. And while consumers are interested in seeing VR appear in retail locations, what they really want to get their hands on is an exciting, more interactive way to shop online, making analysts predictions come true: The immersive shopping experience will become the next need-to-have to stay competitive.

That means when virtual reality and augmented reality is completely integrated as a consumer-level technology, it has the potential to shake up the retail landscape in a very real way. You will be able to interact with your customers the next-best thing to directly, expanding your reach far beyond what we have accomplished with mobile and social.

Unsurprisingly, its the coveted millennial generation that thinks this is a neat idea, and its millennials who are going to have the biggest impact on your business when you adopt AR and VR. Especially when being able to visualize an experience or product in VR or AR boosts the likelihood of impulse purchases.

But there are some major hurdles. An immersive experience doesn`t include having to take off the headset and fish around in your pocket for your wallet, and consumers are not quite convinced that storing payment information in these devices is really the best idea.

Cost of the hardware for the consumer is also a major barrier, as well as the fact that a very new technology needs a whole new strategy. So where do we go from here?

In VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, whether the massive potential audience that exists really is ready to go virtual ?? and how to make it happen.

Don`t miss out!

By attending this VB Live event, you will:

Understand VR and AR attitudes across the globe
Learn what`s holding consumers back from these technologies
Introduce innovation with AR and VR into your own organization
Hear case studies on how payments might work in this new world.
Listen to the experts hold forth on the future of AR

Speakers:

Laura Gemmell, Innovation Analyst Technology Innovation, Worldpay
Stewart Rogers, Director of Marketing Technology, VB
This VB Live event is sponsored by Worldpay.

Source: Venture beat