Nand Kishor Contributor

Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc... ...

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Nand Kishor is the Product Manager of House of Bots. After finishing his studies in computer science, he ideated & re-launched Real Estate Business Intelligence Tool, where he created one of the leading Business Intelligence Tool for property price analysis in 2012. He also writes, research and sharing knowledge about Artificial Intelligence (AI), Machine Learning (ML), Data Science, Big Data, Python Language etc...

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Mintigo Delivers Artificial Intelligence for SAP C4C

Mar 22, 2017 | 4701 Views

Mintigo, the leader of predictive marketing and sales technology, today announced its new solution for infusing actionable sales intelligence into SAP's C4C.

Mintigo's innovation is relevant to a potential demographic of businesses, who have never before been able to harness the true potential of predictive marketing for sales to increase their revenue.  This unique integration, will allow SAP C4C and SAP Hybris Marketing users, such as Insight, to empower their sales organization with intelligent client profile information that facilitates more meaningful conversations with prospects and customers.

Historically, enterprises using SAP have had a difficult time integrating relevant client information provided by machine learning tools. "Now with Mintigo's integration, SAP C4C customers will have, at their fingertips, critical information about the client and the unique needs of their business. This creates meaningful connections that last a lifetime with their clients. This is how we partner with our clients, help them run smarter, and transform their business with Intelligent Technology Solutions," says Theresa Worrell, Sr. Marketing Manager, CRM & Analytics  from Insight.

Attempting to integrate an artificial intelligence platform into a SAP software is a highly time consuming process, due to its highly technical nature. "Taking the time to build this integration was very important to us," says Jacob Shama, CEO of Mintigo. "It's very rewarding to be able to give our customer insights and other businesses using SAP C4C and HANA the tools they need to grow through predictive analytics and AI."

It has been reported that between 50-70 percent of salespeople who are not using predictive marketing do not make their yearly quota, due to the inability to follow up with the right leads. Those companies that utilize predictive analytics are able to optimize their sales process by eliminating dead leads and identifying the customers that are most likely to buy.  Mintigo's mission is to deliver this tool to every enterprise business, in every industry so that they might see explosive sales success.




Source: Crossroads Today