There are new technologies being introduced everyday and regular advances in managing and utilizing consumer data is also happening. Resultantly, it is becoming harder to stay up to date with all of them. Technology is moving faster than marketers can figure how best to make use of it.Source: HOB
Companies are heavily investing into chatbots. Chatbot is now considered to be an outstanding platform for maintainance of customer care. Chatbots are employed to answer questions or direct people to the right team member to talk to.Source: HOB
"Operational excellence" has always been an elusive but worthy goal for anyone involved in business. Massive amounts of money has been poured into technology solutions to attempt to achieve it, and some organizations have shredded their hierarchies in attempt to get closer. But there always been clunkiness and resistance to such efforts.Source: Forbes
At last count, Kia had more than 800 websites where a customer can ask about buying a car. In November, to try and simplify the process, Kia launched Kian, a Facebook Messenger and chatbot, in order to have a direct source for all the information that users might search for. In the four months since its launch, Kia has gotten three times more conversions through Kian than through its main website, Kia.com.Source: DigiDay
Data science is playing a significant role in managing customer experience. It has contributed to nearly all areas of the CRM. There are still a number of companies, yet to embrace this technology for enhancing their marketing methodologies. One of the main reasons is the lack of awareness of how data science can help engage customers more effectively, and, moreover, an inability to quantify the potential improvements.Source: HOB
Business intelligence comprises the strategies and technologies used by enterprises for the data analysis of business information. And it provides historical, current and predictive views of business operations.Source: HOB
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