Big Data can deliver remarkable marketing campaigns however, the success of the campaign will depend upon the enterprise's willingness to invest in technologies, processes, and its engagement with customers. Many consider marketing as an art nowadays, and it is, beyond doubt, a complicated piece of work, which requires craft as well as graft. Going back to the website's blunder, it is evident that there was a terrible misinterpretation in the analytical data they received. Today, direct marketing heavily relies upon Big Data analytics to pin down individuals based on their Google queries, browsing history, credit card swipes and so on.Source: HOB
So how can machine learning help you in building a successful career? Is it possible to have a stable career in machine learning? Few questions trick your mind while choosing your career. But machine learning helps you to overcome as it is an effective tool which has an automatic artificial presence rather than the human mind. Machine learning helps computers to work on their own without any human interaction in this tool. Machine learning also includes multiple learning such as supervised and unsupervised learning and also vast applications. Continuous learning helps you to take multiple and effective decisions at the right time. Machine learning has smart algorithms which are used for the marketing campaigns in many smartphone apps as well as in social media applications.Source: HOB
Antisocial elements often use social media platforms like WhatsApp to spread fake news and disinformation. The ongoing tensions between India and Pakistan too are seeing people on both sides use the instant messaging platform to run fake campaigns.Source: HOB
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