These and many other fascinating findings are from the recently released Centrify and Dow Jones Customer Intelligence study, CEO Disconnect is Weakening Cybersecurity (31 pp, PDF, opt-in).Source: Forbes
Big Data not only helps you bring in new customers, but it also allows for the collection of customer intelligence, which can be utilized to improve customer retention. Let's look at five ways that using Big Data can help improve customer retention.Source: HOB
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