Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft's CMO.Source: Ad Exchanger
Facebook's big bet on messenger bots was an oversell from the start. What's shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it.Source: AD Exchanger
There is a lot of excitement and some confusion across the ad industry around machine learning, and for good reason. The availability of cheap storage and processing has made sophisticated machine learning available to a much wider range of industries than what was available even five years ago. The media business has seen machine-learning solutions find homes in a wide variety of applications, from predicting how likely a user will click on an ad to classifying users in lookalike models and optimizing campaign delivery.Source: Adexchanger
All marketers are familiar with the value of monitoring and analyzing web data and analytics. Most of the organizations are using Google Analytics to know the facts and figures of the organization. All extracted data leads to the efficiency, revenue growth and success of a business.Source: HOB
Data scientists are increasingly important to organizations as decisions become more data-driven. You need to be able to tell the real and talented data scientists from a charlatan who talks the talk. Here are five questions every data scientist should be able to answer.Source: HOB
Sisense has acquired Periscope Data for creating a complete data science and analytics platform for customers.Source: HOB
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