Four forces are deep at work altering the landscape for marketing in 2019 and beyond. The forces and the opportunities they represent are hidden in plain sight. Take privacy for example. Many still view privacy policies as a check-the-box legal exercise, yet consumer attitudes toward privacy and data collection have fundamentally changed.Source: HOB
Data science can be used for almost anything and everything in today's world, and why not? Every industry is producing and collecting a huge amount of data every day using faster computers.Source: HOB
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