Attribution technology still has a long way to go, but hopefully these technologies make that journey quicker.Source: Inc
Big Data can deliver remarkable marketing campaigns however, the success of the campaign will depend upon the enterprise's willingness to invest in technologies, processes, and its engagement with customers. Many consider marketing as an art nowadays, and it is, beyond doubt, a complicated piece of work, which requires craft as well as graft. Going back to the website's blunder, it is evident that there was a terrible misinterpretation in the analytical data they received. Today, direct marketing heavily relies upon Big Data analytics to pin down individuals based on their Google queries, browsing history, credit card swipes and so on.Source: HOB
When machines are connected to internet, we start getting real-time data in large amount. That real-time data is not only helpful in the Descriptive analysis but also helpful in understanding the behavioral patterns to get predictive and prescriptive analysis which means what will happen and actions we have to take. In short, with the emergence of IoT, the whole equation has transformed. Now we can leverage this data in our daily job to get best possible outcomes and also understand where their time and money are spent. So that we can use the resources in an effective manner hence wastage can be minimized.Source: HOB
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