Among the biggest challenges CMOs-and all marketers- face is the transformation of data into actionable insights. Consequently, it's one of the hottest topics CMOs talk about (see here).
Source: Forbes
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According to Pricewaterhouse Coopers report, using different data sets to make predictions, including predictions for shopping, is currently the biggest focus of Artificial Intelligence (AI) globally.
Source: Newsbytesapp20919
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