Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft's CMO.Source: Ad Exchanger
Facebook's big bet on messenger bots was an oversell from the start. What's shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it.Source: AD Exchanger
There is a lot of excitement and some confusion across the ad industry around machine learning, and for good reason. The availability of cheap storage and processing has made sophisticated machine learning available to a much wider range of industries than what was available even five years ago. The media business has seen machine-learning solutions find homes in a wide variety of applications, from predicting how likely a user will click on an ad to classifying users in lookalike models and optimizing campaign delivery.Source: Adexchanger
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