Short Description
Responsible for launching and managing brands in any of the identified therapeutic segmentsJob Description
- Achieve brand M.S., Sales and Division Margins to build enduring and profitable brands for Abbott
- Responsible for launching and managing brands in any of the identified therapeutic segments
- New product evaluation in the relevant therapy area
- Thought leader in the therapy area and have the ability to manage the brands through its lifecycle.
- Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
- Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
- Formulation and execution of marketing strategy
- Communication strategy for the customers: Doctors, Chemist, Consumers
- Long range plan for the brands
- Cross-functional interaction with Finance, Supply chain for brand objectives
- Close coordination with Medical for Medico Marketing as well as clinical areas related to therapy areas
- Strong analytical skills as well as strong financial business understanding to deal with managing
- top line as well as division margin on brands handled
- 4-6 years experience in Brand Management
- Top 20 Coâ??s in the IPM or MNC
- MNC : Managed at least one Mature brand of size 15
Product Manager