I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First. ...Full Bio
I work at ValueFirst Digital Media Private Ltd. I am a Product Marketer in the Surbo Team. Surbo is Chatbot Generator Platform owned by Value First.
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Lead Generation Chatbots: Converting Visitors to Prospects
One of the primary ways companies generate business is by capturing leads and converting a portion of them successfully. Needless to say, Lead Generation or Lead Capturing is a highly critical component of sales. Lead generation does not imply just capturing the details of users but also engaging with them and generating interest in their mind for your product or brand. These days, when you visit many websites, you would find a chatbox somewhere near the right end of the screen inviting you to interact with a representative. The idea is to provide you immediate assistance and capture your attention. While human representative can do a wonderful job of engaging the users, they have their own limitations. When you have thousands of people visiting your site at once, you cannot interact with each one of them. This would require you to deploy at least 50-60 trained sales representatives. And what about the traffic that comes at odd hours, like past midnight?
There is a innovative solution to this problem available these days, all thanks to modern advances in artificial intelligence and natural language processing. There are chatbots that can perform this task of interacting with the users and capturing their information. Unlike human representatives, chatbots can interact with millions of customers at the same time and reply meaningfully to each one of them. There are many benefits of using chatbots for lead generation or lead capturing.
24/7 availability. Chatbots once deployed, are available round the clock throughout the year to interact with users. This ensures that all possible leads are captured.
Lead Categorization. Since chatbots are artificially intelligent, they can automatically categorize the leads that they are generating into different categories. For instance, if your site sells both air-conditioners as well as televisions, leads for air-conditioners and televisions will be documented separately. This makes the job of sales team very easy.
Lead Qualification. Chatbots can ensure that your sales team gets qualified leads. All unqualified leads can be eliminated to save time and energy.
CRM integration. Chatbots can be integrated with the CRM so as the link a user once identified with a particular profile stored in your database. So, the next time that user visits again, the chatbot can resume the conversation where it ended earlier.
Personalization. Since chatbots can store information about the user and identify them, they can add a personal touch to the conversation and present relevant information to the user based on the past interactions.
Low cost. Chatbots are relatively cheaper to deploy compared to maintaining a large sales team. While they cannot completely replace human representatives, they can still ease their burden greatly and perform certain tasks better than them. If they cannot fulfil a user's expectations, they can always escalate the matter to a human rep.
These are some of the benefits of using a chatbot for the purpose of lead generation.
ValueFirst is conducting a webinar on Lead Generation chatbots on 6th February, 2018 at 4:00 IST.