Marketing in today's world is however much more complex, and organisations are leveraging the power of technologies and we as a marketer are ask to sits through all the voice and figure out the best marketing strategies and always in a limited budget. Hence, SMAC Stack is the new wave of computing that will drive high customer engagement, greater innovation and exponential growth opportunities with minimum cost.
This provides the information on the following:
Social Media Marketing and its impact on the business.
Mobile platform and its uses in various industries.
Big Data and Analytics in business.
Cloud Computing and its benefits to the organisation.
Basically, SMAC professionals use Social Media in their job roles to reach large number of customers at a faster pace, Mobile platform is used to bring efficiency in their work, Various Analytics tools that will help organisations gain strong hold on Big Data and last but not the least is Cloud Computing knowledge to reduce the complexity of data base management and storage.
In short with the extensive knowledge of each component, can help organisations to reduce cost and increase overall efficiency. Don't wrap your mind around for detail please check on "HOB Artificial Intelligence".