shiwaneeg

I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...

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I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.

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5 Digital Trends transforming businesses

By shiwaneeg |Email | Apr 20, 2018 | 7143 Views

Businesses are constantly working in order to keep up with the ever-changing tech trends. The customers always demand for a flawless and smooth digital experience from every product, business and brand they interact with. Companies that achieve this attain maximum brand loyalty and rapid business growth.

It is very important to adapt to the newest technologies & trends while also, keeping in mind to bring necessary changes in their business operations. The trends in digital transformation can help form a great strategy for growth for any modern business. Let's look at some of the biggest digital trends businesses are adopting to transform the business world in this digital ecosystem:

i. Promoting the DevOps Culture:

Promoting the DevOps culture within an enterprise means bringing together various departments to achieve optimal software solutions. Collaboration can be improved through better communication and willingness to share & help, development and operational departments. The processes & information needs to be broken down. It is done for the IT department so that they could work at their best and achieve optimal creativity and speed to market.

ii. Moving towards Cloud Computing & Hybrid IT:

Cloud computing has become one of the foundations for any successful business. Having a fully grown & proper functioning IT infrastructure that quickly responds to changes and requirements happens to be very costly, even for larger organizations. 

Cloud not only caters IT needs of an enterprise but also takes the responsibility of maintenance and regular updates to hardware and software. Companies can choose to adopt private, public and hybrid cloud models according to their needs and resources.

Many organizations are reluctant to use cloud computing fully due to compliance and security concerns. So, for this, organizations are adopting Hybrid IT approach where an enterprise manages and provides some IT resources on premises but use the cloud for others. This allows to control data while also benefiting from dexterity offered in the cloud.

iii. Improvement in overall User experience (UX):

Every organization aims to provide a consistent and satisfying UX. Digital transformation has changed how brands approach customers and vice versa. 

In order to gain maximum customer engagement, it is important for companies to provide the perfect & balanced user experience, while also offering targeted services and benefits. 

The best way to achieve maximum customer engagement is through proper utilization of Big Data. This data can be analyzed with the help of AI and computational power of modern computers. This creates meaningful insights for customers' requirement & expectation.

iv. Implementing IoT: 

The Internet of Things is a network of physical objects - vehicles, machines, home appliances, and more, that use sensors and APIs to connect and exchange data over the Internet.

To explain it briefly, it is actually the interconnection of all the digital devices over a network to pass and receive information has incredible value for marketing as well as creating new business models. The data generated through digital devices of consumers offers vast insight into their minds and lifestyles. 

IoT is changing our day to day activities by improving efficiency and productivity in our lives and workplaces alike. Not only does IoT help marketers determine things like customers' preferences and needs but will also continue to be advantageous and beneficial for new revenue streams. Its use is set to grow exponentially in the coming years.

v. Rise of AI: 

The development and capabilities of AI & AI-based systems are evolving at a rapid pace. Our lives are largely transformed by AI because this technology is used in a wide area of day to day services.

With the existence of AI, it has reduced human efforts. Many industries are using this technology to develop machine slaves to perform the different activity. Using the machine for the work speed up the process of doing work and give an accurate result. AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.

Machine learning has enabled AI to be smarter and work better by learning behavioral patterns and making deductions and decisions based on the received data. As machine learning & AI are evolving, they can help in promoting development and growth of each other and enable artificially intelligent machines to work along with human beings to solve complex problems easily. 

Thus, these trends are changing the way how companies operate and deliver value to their customers. No or less involvement into digital transformation leads companies to negligible results because there is change in technology & customer's needs, and we can't lag behind in it.  

Source: HOB