I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots. ...Full Bio
I am a marketing intern at Valuefirst Digital Media. I write blogs on AI, Machine Learning, Chatbots, Automation etc for House of Bots.
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Why do customers prefer chatbots for online shopping?
- No need to download one more app: It is one of the key advantages, as today's users are tired of having an application for every little thing. Most chatbots are built on the existing messaging platforms, so if you have a Facebook Messenger installed, for example, you will have all Facebook-based bots within the same app.
- No registration: This point is directly related to the one before. If you have logged in to your account on Facebook or Slack, you have logged in to all the chatbots living there. No new names, no new passwords, no need to create an account for each business or service. And they immediately call you by your name, too!
- No searching for information over multiple pages: The beauty of chatbots is in the organization of their content in a single chat feed. No matter what kind of content you receive via a chatbot - links, images, videos, catalog items ; it is all in the same place. For many users, this is a distinct advantage, as they can get confused while visiting complex websites or apps.