Customer survey is the primary source of deriving customer feedback for many companies, despite the growth in embracing of other customer feedback sources like social media, call center conversations and emails. It usually contains structured questions, requesting customers to rate their level of satisfaction with their experience. Two common customer surveys are relationship and transactional surveys. The main difference between these two surveys is that relationship surveys measure attitudes about the experience and transactional surveys measure attitudes in the experience. These approaches of the survey are used to help businesses to improve the both strategic and tactical decision-making power.Source: HOB
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