What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.Source: Searchengineland
Big Data can deliver remarkable marketing campaigns however, the success of the campaign will depend upon the enterprise's willingness to invest in technologies, processes, and its engagement with customers. Many consider marketing as an art nowadays, and it is, beyond doubt, a complicated piece of work, which requires craft as well as graft. Going back to the website's blunder, it is evident that there was a terrible misinterpretation in the analytical data they received. Today, direct marketing heavily relies upon Big Data analytics to pin down individuals based on their Google queries, browsing history, credit card swipes and so on.Source: HOB
The promise of artificial intelligence (AI) is its ability to be used as a tool to allow us to do things better, faster and (in some cases) cheaper than other existing methods. This is a major reason why AI has made inroads in many industries, including marketing and advertisingSource: HOB
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