Social Media for Business: Marketer's Guidebook

If you aren't using social media as a small business owner, you are missing out on valuable customers and inexpensive marketing. Using social media, your social media marketing campaigns have the potential to reach a lot of people. "Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels," People are on social media all day, every day brands must go where the people are

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